{"id":3041,"date":"2026-09-10T20:24:02","date_gmt":"2026-09-10T19:24:02","guid":{"rendered":"https:\/\/www.laurensoff.com\/wordpress\/?p=3041"},"modified":"2026-10-13T13:12:52","modified_gmt":"2026-10-13T12:12:52","slug":"le-soft-power-ou-puissance-douce-est-la-capacite-dun-pays-a-influencer-le-comportement-des-autres-acteurs-internationaux","status":"publish","type":"post","link":"https:\/\/www.laurensoff.com\/wordpress\/le-soft-power-ou-puissance-douce-est-la-capacite-dun-pays-a-influencer-le-comportement-des-autres-acteurs-internationaux\/","title":{"rendered":"Le soft power (ou \u00ab puissance douce \u00bb) est la capacit\u00e9 d&#8217;un pays \u00e0 influencer le comportement des autres acteurs internationaux"},"content":{"rendered":"<p data-path-to-node=\"0\">Le <b data-path-to-node=\"0\" data-index-in-node=\"3\">soft power<\/b> (ou \u00ab puissance douce \u00bb) est la capacit\u00e9 d&#8217;un pays \u00e0 influencer le comportement des autres acteurs internationaux par la persuasion, l&#8217;attraction et la s\u00e9duction, plut\u00f4t que par la contrainte militaire ou \u00e9conomique.<\/p>\n<p data-path-to-node=\"1\">Concept th\u00e9oris\u00e9 en 1990 par le politologue am\u00e9ricain <b data-path-to-node=\"1\" data-index-in-node=\"54\">Joseph Nye<\/b>, il s&#8217;oppose directement au <b data-path-to-node=\"1\" data-index-in-node=\"93\">hard power<\/b> (\u00ab puissance dure \u00bb), bas\u00e9 sur la force militaire, les sanctions \u00e9conomiques ou la pression diplomatique directe.<\/p>\n<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Les 3 piliers du soft power<\/b><\/p>\n<p data-path-to-node=\"5\">Joseph Nye identifie trois ressources principales sur lesquelles repose cette puissance d&#8217;attraction :<\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">La culture :<\/b> la musique, le cin\u00e9ma, la gastronomie, la mode, la litt\u00e9rature ou le sport. Lorsqu&#8217;elle est appr\u00e9ci\u00e9e \u00e0 l&#8217;\u00e9tranger, elle cr\u00e9e un a priori favorable envers le pays \u00e9metteur.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Les valeurs politiques :<\/b> la d\u00e9mocratie, les droits de l&#8217;homme, les libert\u00e9s individuelles ou la justice social. Un pays qui applique ces principes chez lui inspire le respect et l&#8217;imitation.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">La politique \u00e9trang\u00e8re :<\/b> une diplomatie per\u00e7ue comme l\u00e9gitime, pacifique, multilat\u00e9rale ou ax\u00e9e sur l&#8217;aide au d\u00e9veloppement renforce l&#8217;autorit\u00e9 morale du pays.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">Exemples concrets \u00e0 travers le monde<\/b><\/p>\n<table data-path-to-node=\"9\">\n<thead>\n<tr>\n<td><strong>Pays<\/strong><\/td>\n<td><strong>Vecteurs majeurs de Soft Power<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"9,1,0,0\"><b data-path-to-node=\"9,1,0,0\" data-index-in-node=\"0\">\u00c9tats-Unis<\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,1,1,0\">Hollywood, les g\u00e9ants de la tech (Apple, Google), le rock\/pop, le mode de vie am\u00e9ricain.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,2,0,0\"><b data-path-to-node=\"9,2,0,0\" data-index-in-node=\"0\">Cor\u00e9e du Sud<\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,2,1,0\">La <i data-path-to-node=\"9,2,1,0\" data-index-in-node=\"3\">Hallyu<\/i> (vague cor\u00e9enne) avec la K-pop (BTS), le cin\u00e9ma (<i data-path-to-node=\"9,2,1,0\" data-index-in-node=\"59\">Parasite<\/i>), les s\u00e9ries TV (K-dramas) et la cosm\u00e9tique.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,3,0,0\"><b data-path-to-node=\"9,3,0,0\" data-index-in-node=\"0\">Japon<\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,3,1,0\">Les mangas, les anim\u00e9s, les jeux vid\u00e9o, la gastronomie (sushis) et le concept du \u00ab Cool Japan \u00bb.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,4,0,0\"><b data-path-to-node=\"9,4,0,0\" data-index-in-node=\"0\">France<\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,4,1,0\">La haute couture, la gastronomie, l&#8217;art de vivre, le patrimoine historique, la francophonie et le r\u00e9seau des Alliances Fran\u00e7aises.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,5,0,0\"><b data-path-to-node=\"9,5,0,0\" data-index-in-node=\"0\">Royaume-Uni<\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,5,1,0\">La Premier League de football, des institutions comme la BBC, l&#8217;anglais comme langue globale et la pop\/rock britannique.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">Pourquoi est-ce d\u00e9cisif aujourd&#8217;hui ?<\/b><\/p>\n<p data-path-to-node=\"12\">En g\u00e9opolitique moderne, le co\u00fbt d&#8217;une guerre (hard power) est extr\u00eamement \u00e9lev\u00e9 sur le plan financier et humain. Le soft power permet d&#8217;obtenir ce que l&#8217;on veut <b data-path-to-node=\"12\" data-index-in-node=\"162\">parce que les autres le veulent aussi<\/b>, en fa\u00e7onnant les pr\u00e9f\u00e9rences et les priorit\u00e9s des peuples et des dirigeants \u00e9trangers.<\/p>\n<p data-path-to-node=\"13\">Lorsqu&#8217;un pays combine efficacement son hard power et son soft power, les sp\u00e9cialistes parlent de <b data-path-to-node=\"13\" data-index-in-node=\"98\">smart power<\/b> (\u00ab puissance intelligente \u00bb).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le soft power (ou \u00ab puissance douce \u00bb) est la capacit\u00e9 d&#8217;un pays \u00e0 influencer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[622,890,4543],"tags":[13659,13897,13887,13881,13891,13879,13873,13895,13875,4557,4558,13876,13874,4553,13882,13870,4549,5200,6762,4550,3542,6749,4545,13888,13893,13872,4559,13894,13880,13869,13898,4554,13892,13868,13885,13884,13890,4552,4556,13877,13883,13896,7053,4547,4551,4546,4544,4548,4555,13900,13871,13878,13899,13889,13886],"class_list":["post-3041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussion","category-ideologie","category-soft-power","tag-agriculture","tag-arche-dalliance","tag-arrestation","tag-banquiers","tag-baphomet","tag-baux","tag-bernard-de-clairvaux","tag-bucher","tag-bulle-omne-datum-optimum","tag-co-optive-power","tag-coercive-power","tag-commanderies","tag-concile-de-troyes","tag-cool-power","tag-creanciers","tag-croisades","tag-cyber-power","tag-dissolution","tag-esoterisme","tag-fast-power","tag-finance","tag-franc-maconnerie","tag-hard-power","tag-heresie","tag-hospitaliers","tag-hugues-de-payens","tag-influence-geopolitique","tag-jacques-de-molay","tag-lettre-de-change","tag-moines-soldats","tag-mythes","tag-normative-power","tag-ordre-de-malte","tag-ordre-du-temple","tag-pape-clement-v","tag-philippe-le-bel","tag-proces","tag-quiet-power","tag-relational-power","tag-richesse","tag-rois","tag-saint-graal","tag-secret","tag-sharp-power","tag-slow-power","tag-smart-power","tag-soft-power","tag-sticky-power","tag-structural-power","tag-survie-occulte","tag-terre-sainte","tag-terres","tag-theorie-du-complot","tag-torture","tag-vendredi-13-octobre-1307"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.laurensoff.com\/wordpress\/wp-content\/uploads\/2026\/09\/How-to-Earn-Bitcoin-1.jpg","_links":{"self":[{"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/posts\/3041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3041"}],"version-history":[{"count":1,"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/posts\/3041\/revisions"}],"predecessor-version":[{"id":3043,"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/posts\/3041\/revisions\/3043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/media\/3042"}],"wp:attachment":[{"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laurensoff.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}